Social Media: The New UGC?
I was recently directed to an article - Hot in 2007, UGC Takes Bleacher Seat at this Year’s Super Bowl, posted on January 16 at Tripinfo.com - that said this year’s Super Bowl advertisers didn’t include as much user-generated content and are less interactive than a year ago. I’m not familiar with Tripinfo.com and not sure why they are re-posting this Matthew G. Nelson piece, but I digress. What I do find interesting is that the article had quotes from a marketing official at Cymfony and the
Original post by Media & brand monitoring, alternative research, social media research for institutional investors, Fortune 1000 and posted by Alfred Moya